Born and raised in Dallas, Texas, Fleetwood has been an entrepreneur since 1987. A keen eye for style and an interest in fashion has kept Fleetwood busy designing clothing, graphics and business concepts since graduating from SMU Cox School of Business. Fleetwood is a sports enthusiast and enjoys tennis, squash, and football.
Fleetwood is the President and is in charge of the vision and growth (including sales) of the Brand. He also plays a key role in all design elements of the bicycles and is in charge of overall company operations. His favorite thing about the job is creating the new bikes and seeing what they look like and feeling the excitement from the customer.